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About 123 Baby Box
123 Baby Box is a U.S.-based monthly subscription service delivering curated boxes of age-appropriate developmental toys and essentials for babies aged 0–3 years. Each box contains 6–8 high-quality items, including sustainable wooden toys and occasional “Mama’s goodies,” all tailored to the child’s developmental milestones. Founded in 2021 by Zarina Bahadur, the company has experienced significant growth, securing partnerships with major brands like Fisher-Price and Mattel, and expanding its reach through a $1.2 million pre-seed funding round.
